With ZoomTags you advertise your products or services via tags.

Tagging and folksonomies have become a new way to label, categorize, archive and find things on the net. A tag is like a keyword that relates to an object or item. In this case, it relates to your web site, your products or services, etc.

On traditional contextual advertising campaigns, the ads are placed on a particular page because of a "hidden" match between your selected keywords and the page's content, that's how users see your complete ads - it happens "under the table" and the user sees your ad right away, there, hungry for a click:

With ZoomTags, your ad is displayed after a user has clicked on the keyword (the tag) itself. Not only that, but the process goes even through more steps, resulting in better quality visitors:

1. First, you have control whether you want your tag to appear on different web pages, so your tag won't appear on just any site. That includes geographic location, type of web site, etc. (not avaliable yet but currently being tested internally)

2. Then, when your tag "finds" a suitable web site where it can appear, it is displayed with other tags in a small "tag cloud" at that site. If you don't know what a "tag cloud" is, you may want to check the ZoomTags for webmasters, bloggers and site owners page to see some examples.

3. Then, a user has to click on that particular keyword (your tag), that you've previously selected.

4. And last, the user has click on your ad out of other competing ads that also used that tag. Something like this.

As a result, you might get less clicks than using other services, but in return, your visitors didn't just see your ad at once and click on it. They have gone through a longer evaluation process until they decide that your site is the one they want to visit.

Now the good news! When you publish youd ad in ZoomTags, you have two options:

• Pay-per-click:
  You pay every time a unique user clicks on your ad. To get there, the user first must have clicked on one of your tags.You don't pay for clicks on your tags. You only pay when the user sees your ad, click on it and is sent to your site. The standard pay-per-click fee is $0.10 per unique click.

• Billboard-tag:
  You don't pay per click, per impressions or anything like that, but you buy your right to be in the syndicated tag clouds for a fixed period of time. We call it "billboard tag" because it works like when you advertise on a billboard: you only pay for your ad (tag) to be on the billboard (tag cloud) for a period of time. The standard billboard-tag fee is $20 per month, per tag.

Keep in mind that once you've launched your campaign using one method, you cannot change to the other one, but regardless of what method you choose, after a while you'll be able to see whether that method gave you a better ROI than the other one would have. Here you can read the entry in our blog that discusses these two options.

Getting started is easy and takes just a few minutes! Click here to apply!

A note on click fraud

Click fraud - the practice of skewing pay-per-click advertising data by generating illegitimate hits - is a big problem for any company charging for clicks - let alone if clicks also result in some sort of reward for someone else.

There are many ways to carry out click fraud, some easier to detect than others, but at this point there really are only four ways to fight click fraud: complex filters that detect click-fraud as it happens, sophisticated web analytics that report fraudulent activity once it's happened, having a team of click-fraud experts on top of it, and a customer service team to promptly respond to any attempt of click-fraud.

At AR Networks we have all that. We've been providing pay-per-click ad campaigns for over five years, even before the pay-per-click model became mainstream, so we have been exposed to all kinds of attepmts to circunvent our CPC detection technology. As a result our technology has become more sophisticated and our team much more experienced.

Click-fraud is a reality. It is also a crime on many jurisdictions. Not only we are putting at your service our technology and expertise, but will also work with the authorities and take legal action if required against people or companies doing click-fraud.

Last, unlike other companies providing pay-per-click services, when click fraud is detected or reported, we provide specific traffic data associated with refund clicks to the advertisers (no arbitrary refunds), and inform them about how they can better protect their campaigns.

In the end, it's a very simple equation: if you're not happy, we lose you as a client. Other companies may have a "don't be evil" motto and that's great, we don't like to be evil ourselves, but our focus is to "create new customers, and keep existing ones". And there really is only one way to keep existing customers on such a very competitive market.